Skip to event navigation Skip to main content

The Denim Run - LA

Countdown to event

The Denim Run LA

April 12th,
Santa Monica Pier. The Denim Run LA is taking over the Santa Monica Pier for a powerful day of running, resilience, and community! Join us as we turn the coastline blue in support of survivors, spark meaningful conversations, and celebrate collective strength in one of California’s most iconic locations. Whether you're running, walking, cheering, or soaking in the festival vibes, this is your chance to be part of a movement reshaping how we talk about sexual assault—one mile, one voice, one bold denim statement at a time.

Race Description + Wellness Festival

Starting at the edge of the Santa Monica Pier, 5K runners will head onto the hard-packed beach for an out-and-back course, while 10K runners will complete the loop twice. This stunning oceanfront route is the perfect place to celebrate joy, strength, and solidarity together as a community. When runners return to the pier, they’ll be welcomed into our vibrant Wellness Festival—featuring nonprofits, local companies, classes, arts and crafts, and interactive exhibits designed to inspire healing, empowerment, and connection.

Sunday, April 12th, 2026 — Santa Monica Pier
Main Address: 200 Santa Monica Pier, Santa Monica, CA 90401
Rideshare: 1515 Ocean Ave, Santa Monica, CA 90401
Parking:: 275 Santa Monica Pier

We can’t wait to welcome you to the pier for an unforgettable day of purpose, empowerment, and denim-powered joy. Lace up, show up, and stand with survivors at the 2026 Denim Run LA!

6949a98dd4848.png

Registration fees

Prices are inclusive of mandatory charges, items, and fees

Kid's Run

  1. $34.09

    ($30 + fees)

    Nov 20 - Apr 12
    Register for Kid's Run

5K

Registration includes a medal and shirt. If you choose to opt out of the swag your registration will be discounted $10.

  1. $55.49

    ($50 + fees)

    Nov 20 - Apr 12
    Register for 5K

What is Denim Day?

What is Denim Day? Denim Day, recognized on the last Wednesday of April during Sexual Assault Awareness Month, began in response to a shocking ruling by the Italian Supreme Court that overturned a rape conviction on the basis that the victim’s tight jeans implied consent. In protest, women in the Italian Parliament arrived at work wearing jeans to stand in solidarity with the survivor. Their act of defiance sparked a global conversation about victim blaming and the harmful myths that continue to silence survivors. Inspired by this movement, Peace Over Violence and Executive Director Patti Giggans launched Denim Day in 1999. What started as a local awareness event in Los Angeles has since grown into the longest-running sexual violence prevention and education campaign in history. Denim Day urges students, businesses, community leaders, and people everywhere to wear jeans as a bold visual statement—challenging misconceptions about sexual assault and showing solidarity with survivors around the world. The Denim Runs, starting in 2026, will unite cities across the country and beyond for a month of resilience, awareness, and action. This run/walk welcomes everyone to come together in denim to amplify the voices of survivors and make strides toward change, all in denim. Why Participate? Support Survivors: Create a safe space for the community to gather, connect, and heal. Build Community: Join a welcoming, inclusive event where everyone can relax, learn, and engage. Raise Awareness: Spark important conversations about sexual violence and its impact. Have Fun: Enjoy a vibrant, uplifting atmosphere filled with joy, camaraderie, and purpose. Make a Difference: Proceeds benefit local and national organizations providing free services for survivors. Our inaugural series will kick off in these vibrant cities: Austin, Los Angeles, and New York. This is just the beginning. Over the next three years, we plan to expand our Denim Runs to additional U.S. cities and then internationally—beginning with the very city in Italy where Denim Day first originated. Whether you join us in person, run virtually from anywhere in the world, or even host a Denim Run in your own community, you’re helping fuel a global movement to challenge harmful myths, uplift survivors, and make meaningful change. *to be finalized

How to get involved

Run or Walk: Lace up your shoes and join us on race day! Sign up for newsletter for race updates and be among the first to learn about early discounted registration offers. Register here!
Volunteer: Help bring this event to life by lending your time and skills. Volunteer Here!
Donate: Support local organizations that provide vital services for survivors. Support our local organizations here. 693c769d47b4d.png
Ambassador: Rally your crew, hype the runs, and help recruit awesome people. Register here!
All are welcome: Whether you’re running, walking, cheering, or simply showing up to learn and support, the Denim 5K is for everyone. Together, we can create a world where survivors are met with admiration for their strength and a community that uplifts them.

Event schedule

  • Sun, April 12, 2026 8:00 AM - Check-In & Festival Opens
  • Sun, April 12, 2026 9:00 AM - Kids 1K
  • Sun, April 12, 2026 9:20 AM - 5K/ 10K Start
  • Sun, April 12, 2026 11:15 AM - Award Ceremony
  • Sun, April 12, 2026 12:20 PM - Finish Line Cut-off (3-hour finish time)
  • Sun, April 12, 2026 1:00 PM - Festival Closes

Contact information

Event contact
Summer Willis

Sponsors